Inspiration for designing everyday ceramic cups

Ceramics are the most frequently used porcelain products in People's Daily life. Since ancient times, ceramics have always played an important role in our life. Ceramic design presents different cultural connotations and pursuits in each stage of development. From the initial to meet the needs of life to the pursuit of personality and emotion of the product. In this development process, the aesthetic psychology of consumers and ceramic design has formed a deep relationship.

Standard of beauty

Ceramics are generally the appellation of porcelain products with practical functions in life. Such as tableware, tea set, coffee set, vase and so on. Ceramic design is a practical art, ceramic design is based on consumer demand as the center. The improvement of living standard will inevitably stimulate the aesthetic demand of consumers. Consumers have dual needs for ceramic design: one is spiritual, the other is material. Only by understanding the aesthetic needs of consumers can designers design products that meet the aesthetic psychology of consumers. For example, when people buy tableware, the primary purpose is to realize the practical function of the dining tool, followed by the symbol of identity and status and bring people comfortable and beautiful aesthetic enjoyment.

With the help of language vocabulary, to give the product a proper name, often will play a "finishing touch" to do. A good design needs a good name to illustrate, and a good name can bring endless imagination to consumers. Entice people to imagine and smell, so that consumers understand, accept and buy.

Any of the features or meanings of the product must be reflected by the product itself. In order to make the ceramic design recognized by consumers, it is necessary to start from the product elements and analyze its various form elements. Through the design of the form elements -- shape, color, decoration, materials and other changes to make the ceramic more in line with the aesthetic psychology of consumers.

The success of the product is not necessarily due to the success of the packaging. According to the survey, more than 76% of consumers finally carry out the purchase behavior, are decided after entering the shopping mall, purposeful purchase is only a minority. In the face of a wide variety of ceramic products, it is not easy to make a quick choice, then the packaging design in line with consumers' aesthetic psychology of ceramics will have a better appeal and competitiveness. The serialization and individuation of ceramic product packaging design has become a wise choice for the manufacturers of daily ceramic enterprises.