China is the world's first ceramic production country, accounting for 60% of the total world ceramic production.
China is the world's first ceramic production country, accounting for 60% of the total world ceramic production. Although output is huge, but in developing the ceramics industry into extensive, low barriers to entry, lined ceramic enterprises and the vast majority of heavy scale, output over product design, even only satisfy imitation and plagiarism, design concept blindly follow suit, could not form their own characteristics, lead to low grade of products, only in the low-end market. At present, the low-end market has been saturated, the high-end market is often occupied by some foreign brands, in the international ceramic market, Chinese ceramics has been seriously lack of competitiveness, a lot of ceramic enterprises have to do foreign manufacturers of OEM manufacturers, will cede the interests.
The big difference between domestic ceramics and international advanced ceramics lies in the development and design. For ceramic industry is developing very rapidly in China, and most manufacturers in producing cheap products to capital accumulation, spend less on design, thus forming a vicious cycle of - a lot of cheap products production and sales enterprise, thin margins, less profit cannot invest more funds to carry on the design and development, design and development is not only rely on copying and imitation, Products lack of innovation and fashion, color varieties change slowly, single style, can only go low-end market. In sharp contrast to this is the international ceramic giants pay attention to design, product style, personalized strong, always walk in the forefront of fashion, become the object of imitation.
The technology and technology of Chinese ceramic enterprises have been compared with the world level, but there are some gaps in the design. Material IS QUALITATIVE SAME, TWO CERAMIC BATH CROCK THAT THE TECHNOLOGY IS COMPARABLE, IMPORT FAMOUS BRAND SELLS 10 THOUSAND YUAN, AND HOME-MADE SELLS 1000 YUAN ONLY, FORMER CUSTOMER FLOCK LIKE A FLOCK, LATTER LESS PERSON ENQUIRES JIN. The reason is the difference in design. Nowadays, the value of ceramic products can no longer be measured only by raw materials and manufacturing techniques. The ceramic industry has entered an era dominated by design.
Dominance in the design, the ceramic enterprises in our country if still imitated plagiarism; through Italy Po bologna ceramics China ceramics China, wei yu exhibition in Frankfurt, Germany, Spain, valencia top industry exhibition so as to obtain new design news, used in the product design of enterprises, so under the tide of economic globalization, With the increasing integration of Chinese ceramic products into the world ceramic market, but the design capability of Chinese ceramic products is not strong but has been criticized by foreign buyers. Zhang Liu Xiaoming, executive deputy secretary of Building Sanitary Ceramics Committee of China Ceramic Industry Association, pointed out: "Imitate, copy the wind is prosperous, make European to Chinese enterprise guard and push out, ceramic product design ability is weak has become the bottleneck that restricts the development of Chinese ceramic industry, our ceramic industry wants to break through bottleneck, improve competition ability, we must raise the design to a new level."
